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Author
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Topic: Marketing the Moon (Jurek, Scott)
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rjurek349 Member Posts: 1223 From: Northwest Indiana Registered: Jan 2002
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posted 11-26-2015 08:27 PM
Mind blowing. The team of doctors and researchers working at Johns Hopkins on the next big innovations in artificial heart technology used copies of "Marketing the Moon" in their early brainstorming sessions for inspiration. How cool is that? Excerpt from the article: Kennedy threw down the gauntlet, but there were a lot of people who had to be sold on the idea," says Cameron, who, after one early brainstorming session gave everyone in the room a copy of Marketing the Moon: The Selling of the Apollo Lunar Program, the 2014 account of one of the best public relations/marketing campaigns in U.S. history. "It's not enough for us to be excited about it, we have to instill the excitement in everybody else." And like the space race between the United States and the former Soviet Union, there's a lot of pride at stake for Johns Hopkins researchers. "Oh, it's a race. Absolutely," says Cameron. "But it's not a race that will only have one winner. The winners are the patients who get the device. Whether we cross the finish line first or sixth doesn't matter as long as something comes of this that improves lives. In the end, that's what matters." | |
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