The "Moon Edition" of OMEGA Lifetime magazine commemorates the 40th anniversary of the Apollo 11 mission. It was on the 21st of July, 1969 that Neil Armstrong and Buzz Aldrin became the first human beings to step onto the lunar Surface.
This high-flying issue of Lifetime opens with an editorial from astronaut and OMEGA ambassador Eugene Cernan, the last man to walk on the Moon.
One of the lead articles includes a comprehensive history of the space program featuring anecdotes about the larger-than-life characters whose names became synonymous with manned space flight. It recounts in detail the seven lunar missions, including the much-storied Apollo 13. It didn't fulfil its central aim of landing on the Moon but was returned safely to Earth as a result of human ingenuity and the OMEGA Speedmaster Professional chronograph.
For the world's many Speedmaster fans, there are two articles about the watch which has been part of every manned spaceflight since the early 1960s. One is a history of the specific timepieces worn by the astronauts on their assorted missions; the other is about the brand new OMEGA Speedmaster Apollo 11 "40th Anniversary" Limited Edition watches.
It's been a significant year for OMEGA's new product releases including the Constellation Griffes Fine Jewellery Collection, the Seamaster Aqua Terra Annual Calendar Watch, and the Seamaster Aqua Terra "White Jewellery" watch and they all have their own articles in the new edition of Lifetime.
The most talked-about watch at this year's BaselWorld trade fair was the Seamaster PloProf 1200M Co-Axial chronometer and an article by PloProf specialist Jon Wallis compares the legendary original with its updated, state-of-the-industry successor.
The 154 page magazine is rounded out with articles about lifestyle and space-age gadgetry. Tom Munro's stunning pictures of Cindy Crawford complement a reflective essay, "Why We Love Cindy".
In his closing letter, OMEGA President Stephen Urquhart recalls how, as a young staff member at OMEGA, he was responsible for monitoring the communications between the Apollo 11 astronauts and Mission Control and translating it for his colleagues.
The new Lifetime - available from the OMEGA Boutiques - will bring back memories of one of mankind's greatest scientific achievements to some readers and will allow those who are too young to remember the event through outstanding reportage and vivid photographs.