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Author
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Topic: Spaceflight-related food premiums
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kosmo
Member Posts: 543
From:
Registered: Sep 2001
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posted 04-13-2020 01:03 PM
  
With all the extra time on my hands social or physical distancing, I started to do a little organizing of my collections. One area that started to emerge was the food related space premiums that were in it. Most everyone is familiar with the Tang items, but there are others as you can see in the photo. I thought it would be fun to see what members of this forum have in their collection, so let's see them. Post and let's see what's out there.  |
Liembo
Member Posts: 867
From: Bothell, WA
Registered: Jan 2013
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posted 04-13-2020 02:16 PM
Great stuff! From memory: Kellogg's had a variety of premiums, Hardee's had some Apollo 13 related pogs, Snoopy/Peanuts tie ins with McDonalds and others. |
Robert Pearlman
Editor Posts: 52944
From: Houston, TX
Registered: Nov 1999
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posted 04-13-2020 03:15 PM
In 1981, around the time of the STS-1 launch, General Mills partnered with Rockwell to offer this Cheerios Space Shuttle Adventure Kit. The mail-away cereal premium included an illustrated book, an iron-on t-shirt transfer and a decal. In 1984, Wendy's offered this premium space shuttle cardstock model.  In 1998, Nestle Crunch ran a promotion with Kennedy Space Center Visitor Complex that featured nine different bars with scenes from space history pressed into the chocolate. (In this case, the food itself was the premium.) Unfortunately, I only have the wrapper remaining. After a number of years, the chocolate bar "bloomed" a white coating and then fell apart.  There is also this Kellogg's "Official NASA Space Shuttle Patches" framed set, offered sometime in the mid-1980s. |
Robert Pearlman
Editor Posts: 52944
From: Houston, TX
Registered: Nov 1999
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posted 04-13-2020 03:25 PM
Of course, there are also the Coca-Cola and Pepsi replica space cans and memorabilia from the STS-51F "cola wars in space" in 1985. Also pictured, a Pepsi can celebrating the first space shuttle landing that was available to spectators who gathered at Edwards Air Force Base in 1981.  |
Liembo
Member Posts: 867
From: Bothell, WA
Registered: Jan 2013
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posted 04-13-2020 03:30 PM
Tang mail-away premium Apollo 11 patch: 
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Liembo
Member Posts: 867
From: Bothell, WA
Registered: Jan 2013
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posted 04-13-2020 03:39 PM
KFC had "Chix in Space" on STS-51L Also a later space promotion with patches at their short lived internet popup shop: 
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OV-105
Member Posts: 917
From: Ridgecrest, CA
Registered: Sep 2000
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posted 04-13-2020 07:32 PM
The Pepsi can for the first Shuttle landing was sold in Kern County and LA County for about 6 months after the landing. I have a bunch of the cans. |
kosmo
Member Posts: 543
From:
Registered: Sep 2001
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posted 04-14-2020 03:47 PM
Robert, love the "Cheerios Space Shuttle Adventure Kit". Have eaten Cheerios for as long as I can remember. Nice! |
goose77
Member Posts: 70
From: Marion, Iowa
Registered: Jul 2019
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posted 04-14-2020 04:23 PM
I love the Gemini Jet Pop popcorn! Very cool. |
kosmo
Member Posts: 543
From:
Registered: Sep 2001
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posted 07-21-2020 08:28 AM
Found an original unused Nalley’s corn chip bag advertising how to get the space coins and wall plaque to display them. |
Cozmosis22
Member Posts: 1115
From: Texas * Earth
Registered: Apr 2011
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posted 07-27-2020 10:31 AM
These breakfast cereal pins are from the 1960s. They were part of the Kellogg's Frosted Flakes cereal Tony The Tiger "Astronaut Breakfast Game"; a promotion used by teachers to encourage youngsters to eat a healthy breakfast.Teachers were given a chart, score cards, pledge cards, certificates, pins, and a big poster in order to keep track of each students breakfast habits. They monitored which students ate breakfast over a four week period. The slogan "Be the First to Have Breakfast on the Moon" was used to encourage student participation. There were two different pins included in this campaign, blue and white, which showed Tony the Tiger in an astronaut helmet. The white ones were given out as game participation pins and the blue ones were only awarded to the team winners. Consequently there were a lot more of the white ones produced.  |
p51
Member Posts: 1784
From: Olympia, WA
Registered: Sep 2011
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posted 07-27-2020 03:40 PM
Wow, most of this stuff, I'd never heard of...Space Camp's gift shop sold sort of replicas of the space Coke can. They pop up on eBay often. |
MOL
Member Posts: 205
From: Los Angeles, CA
Registered: Oct 2004
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posted 07-27-2020 04:57 PM
A 1969 box of Kellogg's Corn Flakes with the astronaut patch offer and a Gemini plastic bank from Canada Dry promoting their water flying inside tanks on Gemini spacecraft for drinking water and fuel cell activation. 
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Robert Pearlman
Editor Posts: 52944
From: Houston, TX
Registered: Nov 1999
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posted 07-27-2020 05:03 PM
Nice finds!Canada Dry also produced real water bottles for Gemini 8. A small number of these bottles were distributed to the press as part of a promotional campaign to publicize Canada Dry's important contribution to the space program. |
GACspaceguy
Member Posts: 3096
From: Guyton, GA
Registered: Jan 2006
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posted 07-27-2020 05:58 PM
Looks like Kraft foods was on the band wagon. 
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Cozmosis22
Member Posts: 1115
From: Texas * Earth
Registered: Apr 2011
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posted 07-28-2020 09:07 AM
For their "U.S. Man-In-Space" patches Kellogg's created and produced some rather interesting mission specific designs. The reverse of the decals had a couple of paragraphs of mission data.  These nice stickers came individually wrapped in cellophane inside the boxes mixed in with the cereal. They covered six Mercury flights, ten Gemini, and four Apollo for a total of twenty. For Project Mercury their Grissom flight shows his capsule and parachute about to land in the ocean. Schirra's flight depicts a capsule and parachute plus a recovery ship and helicopter.  For the ten Gemini Project patches the artists at Kellogg's came up with some very nice unofficial mission emblems. These were released in the Spring of 1969. Here are two examples of the descriptive information listed on the back of the decals. This Kellogg's cereal promotion was apparently produced sometime between Apollo 9 and Apollo 10. Note the flight data for Apollo 9 mission is listed as March 3-13, 1969. On the back of the Apollo 10 patch the flight data states "Lift-Off Schedule: May 18, 1969".  |
kosmo
Member Posts: 543
From:
Registered: Sep 2001
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posted 07-28-2020 10:01 AM
Shown a complete set of items from the "Astronaut Breakfast Game from Kellogg's" and a sheet of the 20 "U.S. Man in Space Patches" from Kellogg's. Love the Canada Dry Gemini Astronaut Water, have been looking for one of these for years, NICE!  
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MOL
Member Posts: 205
From: Los Angeles, CA
Registered: Oct 2004
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posted 08-10-2022 09:37 AM
quote:
Originally posted by Robert Pearlman:
...this Cheerios Space Shuttle Adventure Kit.
I was able to find the 1981 Cheerios box with the space shuttle kit offer: 
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Rambler Typhoon
Member Posts: 57
From:
Registered: Dec 2015
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posted 01-17-2023 09:57 AM
Fantastic thread! I missed it before. I really like the food-related promotions as well, but I've only got a small number of these shown. I find myself drawn more to the packaging than the actual premiums. That chip bag is amazing! And I'd love to see more point of purchase displays for these promotions. I've got a couple pieces from the Kraft promotion. Does anyone have displays for the Citgo stickers or the astronaut emblem stickers from cereal boxes? |
MOL
Member Posts: 205
From: Los Angeles, CA
Registered: Oct 2004
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posted 05-18-2023 11:02 PM
quote:
Originally posted by GACspaceguy:
Looks like Kraft foods was on the band wagon.
Here is the shelf/wallpaper which went along with the Kraft display. I found a seven foot long roll of this paper!! 
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kosmo
Member Posts: 543
From:
Registered: Sep 2001
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posted 05-19-2023 02:04 PM
Way cool, very, very nice!! |
Robert Pearlman
Editor Posts: 52944
From: Houston, TX
Registered: Nov 1999
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posted 08-22-2024 05:14 PM
I realize this isn't a consumer premium and is more likely an employee item, but does anyone know the history behind this Kraft Foodservice NASA cap? According to a NASA report, Kraft Foodservice provided some of the condiments for the first 25 space shuttle flights, but would that merit a cap? Given its apparent age and the use of the "worm," I would probably peg the hat as being made between the late 1970s and mid-80s, which would postdate the store and shelf decorations shown up-thread. There are no labels inside the cap to help with further identification.  |
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